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            <itunes:name>Video Archive – The Conference by Media Evolution</itunes:name>
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        <title>Video Archive – The Conference by Media Evolution</title>
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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
        <itunes:subtitle>Videos generated by Media Evolution</itunes:subtitle>
        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
        <itunes:keywords>media, music, games, publishing, future, social, tv, film, 334841</itunes:keywords>
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            <title>Ivan Poupyrev - Designing for new technologies</title>
            <link>http://videos.theconference.se/ivan-poupyrev-designing-for-new-technologies</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Gadgets are your friends."&lt;/b&gt;&lt;br&gt;&lt;br&gt;To make sense of technology we need to use it in new and interesting ways. Instead of just ending up in a large pile of junk, how can we think beyond gadgets? Can we make it more sustainable by making the physical world interactive?&lt;br&gt;&lt;br&gt;Labeled one of the best interaction designers in the world, &lt;i&gt;Ivan Poupyrev, Technical Program Lead at the Google's Advanced Technology and Projects (ATAP)&lt;/i&gt;, shows some mind-blowing examples of combining new technology with our environment.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/ivan-poupyrev-designing-for-new-technologies"&gt;&lt;img src="http://videos.theconference.se/9826383/10160394/5d15fd0bbadaecc7cd93f91227fa137e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 20 Aug 2014 17:42:09 GMT</pubDate>
            <media:title>Ivan Poupyrev - Designing for new technologies</media:title>
            <itunes:summary>"Gadgets are your friends."To make sense of technology we need to use it in new and interesting ways. Instead of just ending up in a large pile of junk, how can we think beyond gadgets? Can we make it more sustainable by making the physical world interactive?Labeled one of the best interaction designers in the world, Ivan Poupyrev, Technical Program Lead at the Google's Advanced Technology and Projects (ATAP), shows some mind-blowing examples of combining new technology with our environment.</itunes:summary>
            <itunes:subtitle>"Gadgets are your friends."To make sense of technology we need to use it in new and interesting ways. Instead of just ending up in a large pile of junk, how can we think beyond gadgets? Can we make it more sustainable by making the physical world...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>26:48</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Gadgets are your friends."&lt;/b&gt;&lt;br&gt;&lt;br&gt;To make sense of technology we need to use it in new and interesting ways. Instead of just ending up in a large pile of junk, how can we think beyond gadgets? Can we make it more sustainable by making the physical world interactive?&lt;br&gt;&lt;br&gt;Labeled one of the best interaction designers in the world, &lt;i&gt;Ivan Poupyrev, Technical Program Lead at the Google's Advanced Technology and Projects (ATAP)&lt;/i&gt;, shows some mind-blowing examples of combining new technology with our environment.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/ivan-poupyrev-designing-for-new-technologies"&gt;&lt;img src="http://videos.theconference.se/9826383/10160394/5d15fd0bbadaecc7cd93f91227fa137e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>making sense of new technologies</category>
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            <title>Clara Gaggero Westaway - Merging physical and digital experiences</title>
            <link>http://videos.theconference.se/clara-gaggero-westaway-merging-physical-and</link>
            <description>&lt;p&gt;&lt;br&gt;"&lt;b&gt;There is no such thing as a pure digital experience."&lt;br&gt;&lt;br&gt;&lt;/b&gt;As a &lt;i&gt;designer at Special Projects, Clara Gaggero Westaway&lt;/i&gt; constantly tries to gap the bridge between the digital and physical experience. Even though your product is digital, it always exists in a physical context.&amp;nbsp;&lt;br&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;Listen to Clara talk about some of the amazing products that have come out of Special Projects, how they work and their use of extensive research to reach the best results.&amp;nbsp;&lt;b&gt;&lt;br&gt;&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/clara-gaggero-westaway-merging-physical-and"&gt;&lt;img src="http://videos.theconference.se/9826383/10160398/416c93ca4bea0bf548e7ad9730ea0c4d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 20 Aug 2014 17:41:52 GMT</pubDate>
            <media:title>Clara Gaggero Westaway - Merging physical and digital experiences</media:title>
            <itunes:summary>"There is no such thing as a pure digital experience."As a designer at Special Projects, Clara Gaggero Westaway constantly tries to gap the bridge between the digital and physical experience. Even though your product is digital, it always exists in a physical context.Listen to Clara talk about some of the amazing products that have come out of Special Projects, how they work and their use of extensive research to reach the best results.</itunes:summary>
            <itunes:subtitle>"There is no such thing as a pure digital experience."As a designer at Special Projects, Clara Gaggero Westaway constantly tries to gap the bridge between the digital and physical experience. Even though your product is digital, it always exists...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>19:17</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;"&lt;b&gt;There is no such thing as a pure digital experience."&lt;br&gt;&lt;br&gt;&lt;/b&gt;As a &lt;i&gt;designer at Special Projects, Clara Gaggero Westaway&lt;/i&gt; constantly tries to gap the bridge between the digital and physical experience. Even though your product is digital, it always exists in a physical context.&amp;nbsp;&lt;br&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;Listen to Clara talk about some of the amazing products that have come out of Special Projects, how they work and their use of extensive research to reach the best results.&amp;nbsp;&lt;b&gt;&lt;br&gt;&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/clara-gaggero-westaway-merging-physical-and"&gt;&lt;img src="http://videos.theconference.se/9826383/10160398/416c93ca4bea0bf548e7ad9730ea0c4d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>making sense of new technologies</category>
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            <title>Q&amp;A - Making Sense of New Technologies </title>
            <link>http://videos.theconference.se/qa-making-sense-of-new-technologies</link>
            <description>&lt;p&gt;&lt;p&gt;We constantly hear about promises of new technologies. Lately there’s been a lot of buzz about the internet of things, wearable devices and big data. Sometimes these technological improvements go silent and sometimes a long time passes before they are being adopted by the majority of people.&lt;br&gt;&lt;br&gt;Often it’s the lack of good interfaces and design that is the main obstacle to come over to get new technologies off the ground. This is a big opportunity for companies that can figure it out.&lt;br&gt;&lt;br&gt;This session is about how we approach new technologies from a design and communication perspective. It ties in well with the one on paying attention and solving real world problems from day 1.&lt;br&gt;&lt;br&gt;&lt;b&gt;Ivan Poupyrev, Technical Program Lead, Google ATAP&lt;/b&gt;&lt;br&gt;An award-winning scientist, inventor and designer working at the cutting edge of interaction technologies blending digital and physical realities.&lt;br&gt;&lt;br&gt;&lt;b&gt;Clara Gaggero Westaway, Designer, Special Projects&lt;/b&gt;&lt;br&gt;Clara will share her journey in pursuing the perfect balance of analogue and digital.&lt;br&gt;&lt;br&gt;&lt;a href="http://theconference.se"&gt;http://theconference.se&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-making-sense-of-new-technologies"&gt;&lt;img src="http://videos.theconference.se/9826383/10160399/df5a4f7e0db4ff5328a3e4ad3def168b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 20 Aug 2014 17:41:32 GMT</pubDate>
            <media:title>Q&amp;A - Making Sense of New Technologies </media:title>
            <itunes:summary>We constantly hear about promises of new technologies. Lately there’s been a lot of buzz about the internet of things, wearable devices and big data. Sometimes these technological improvements go silent and sometimes a long time passes before they are being adopted by the majority of people.Often it’s the lack of good interfaces and design that is the main obstacle to come over to get new technologies off the ground. This is a big opportunity for companies that can figure it out.This session is about how we approach new technologies from a design and communication perspective. It ties in well with the one on paying attention and solving real world problems from day 1.Ivan Poupyrev, Technical Program Lead, Google ATAPAn award-winning scientist, inventor and designer working at the cutting edge of interaction technologies blending digital and physical realities.Clara Gaggero Westaway, Designer, Special ProjectsClara will share her journey in pursuing the perfect balance of analogue and digital.http://theconference.se</itunes:summary>
            <itunes:subtitle>We constantly hear about promises of new technologies. Lately there’s been a lot of buzz about the internet of things, wearable devices and big data. Sometimes these technological improvements go silent and sometimes a long time passes before they...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>03:56</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;We constantly hear about promises of new technologies. Lately there’s been a lot of buzz about the internet of things, wearable devices and big data. Sometimes these technological improvements go silent and sometimes a long time passes before they are being adopted by the majority of people.&lt;br&gt;&lt;br&gt;Often it’s the lack of good interfaces and design that is the main obstacle to come over to get new technologies off the ground. This is a big opportunity for companies that can figure it out.&lt;br&gt;&lt;br&gt;This session is about how we approach new technologies from a design and communication perspective. It ties in well with the one on paying attention and solving real world problems from day 1.&lt;br&gt;&lt;br&gt;&lt;b&gt;Ivan Poupyrev, Technical Program Lead, Google ATAP&lt;/b&gt;&lt;br&gt;An award-winning scientist, inventor and designer working at the cutting edge of interaction technologies blending digital and physical realities.&lt;br&gt;&lt;br&gt;&lt;b&gt;Clara Gaggero Westaway, Designer, Special Projects&lt;/b&gt;&lt;br&gt;Clara will share her journey in pursuing the perfect balance of analogue and digital.&lt;br&gt;&lt;br&gt;&lt;a href="http://theconference.se"&gt;http://theconference.se&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-making-sense-of-new-technologies"&gt;&lt;img src="http://videos.theconference.se/9826383/10160399/df5a4f7e0db4ff5328a3e4ad3def168b/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>making sense of new technologies</category>
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